Position/Status

Director - Western Campus, Kisumu/ Senior Lecturer - School of Business , KCAU | Western Campus - Kisumu

Academic Qualification

• Marketing Society of Kenya (MSK)

Profile

• PhD in Marketing (University of Nairobi, 2013);
• Master of Business Administration-Marketing (Kenyatta University, 2002);
• Bachelor of Education – Maths & Economics (Kenyatta University, 1999)

Research Interest

Current Research Project(s)

Selected Publications( Books, Refereed publications & Non Refereed publications )

• Ndungu, J. W., & Owino, E. (2024). Influence of Internal Factors on Strategy Implementation in the Ministry of Land and Physical Planning, Kenya. Journal of Business and Strategic Management, 9(5), 29-47 DOI: ideas.repec.org/a/bhx/ojjbsm/v9y2024i5p29-47id2264.html
• Kwamboka, J., & Owino, E. O. (2024). The Moderating Effect of Social Media Usage on Online Reviews and Consumer Purchasing Intention in Kenya. International Journal of Social Science and Humanities Research (IJSSHR) ISSN 2959-7056 (o); 2959-7048 (p), 2(1), 1-11.
  DOI: https://researchbridgepublisher.com/index.php/ijsshr/article/view/65
• Awuor, T., Owino, E. & Ntara, C. (2023) Digital Marketing Strategy and Consumer Purchase Intention, Future X Journal, 1(2), 139-157. DOI: https://www.futurexjournal.net/wp-content/uploads/2023/08/Digital-marketing-strategy-and-consumer-purchase-intention.pdf
• Nyakundi, N. & Owino, E. (2023) Business Shared Services Model as a Catalyst of Cost Reduction in East African Breweries Limited, Future X Journal, 1(2), 240-259. DOI:https://www.futurexjournal.net/wp-content/uploads/2023/08/Business-shared-services-model-as-a-catalyst-of-cost-reduction-in-east-African-Breweries-Limited.pdf
• Ndirangu, A. M. & Owino, E. (2023). Effect of Intangible Resources on Firm’s Competitive Advantage in the Telecommunication Industry in Kenya. International Academic Journal of Human Resource and Business Administration, 4(2), 188-213. https://repository.kcau.ac.ke/handle/123456789/1319
• Mwanzia, M., Owino, E., & Ntara, C. (2023). The Corona Virus Pandemic: Was Africa Caught Flatfooted?. International Journal of Development and Economic Sustainability, 11(1), 37-49.  https://tudr.org/id/eprint/1475/
• Kiboro, G.W., Iravo, M., Mbugua D. & Owino, E. (2020) Psychographic Constructs and Consumer Purchase Intention in Kenyan Context, British Journal of Marketing Studies, 8 (2) 96-111.  https://repository.kcau.ac.ke/handle/123456789/789
• Kiboro, G.W., Iravo, M., Mbugua D. & Owino, E. (2020) Store Image as a Mediator of Consumer Purchase Intention in Kenyan Supermarkets, Journal of Marketing and Consumer Research, 66, 53-57.  https://repository.kcau.ac.ke/handle/123456789/790
• Muturi, F.M., Omwenga, J. & Owino, E., (2018) Antecedents of Brand Loyalty in Leading Supermarket Chains in Kenya, European Journal of Business and Management, 9(36)28-37.
  https://www.researchgate.net/publication/335136938_Antecedents_of_Brand_Loyalty_in_Leading_Supermarket_Chains_in_Kenya
• Muturi, F.M., Omwenga, J. & Owino, E., (2018) Antecedents of Brand Loyalty in Leading Supermarket Chains in Kenya: The Mediating Role of Customer Satisfaction, Journal of Marketing and Consumer Research, 41, 42-52.
  https://repository.kcau.ac.ke/handle/123456789/791
• Mutunga, D. & Owino, E. (2017). “Effect of Management Practices on the Financial Performance of Manufacturing Firms in Kenya”, Journal of Finance and Accounting, 1 (2), 1-13.
• Owino. E., Nyaribo, W.M. & Wadawi J.K. (2017). Service Value Assessment in Emerging Chain Restaurants in Nairobi Kenya, Journal of Research in Marketing, 6(3)518-533. https://repository.kcau.ac.ke/handle/123456789/434
• Edward Owino, PhD. & Kennedy Ogollah, PhD., (2015) Economics For Insurance: Principles and Practice, College of Insurance, Kul Graphics Ltd, Nairobi. ISBN 978-9966-149-11-4.

Conferences & Chapters

• 2019: Panel Data Analysis Workshop held on 18-21st November at Kenya School of Monetary Studies.
• 2018: Lead Facilitator in a Three Day Sales Masterclass Training For Embassy of France-Kenya.
• 2018: Convener as Faculty Dean of a One Day Seminar with the Theme: Active Listening Skills For Counselors and Educators Training Workshop.

Thesis

• The Influence of Service Quality, Corporate Image and Customer Satisfaction among University Students in Kenya.