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Dr. Edward Owino PhD,

Designation

Director - Western Campus, Kisumu/ Senior Lecturer - School of Business

Previous Titles

  • Dean, School of Business
  • Dean, Faculty of Education and Arts
  • Associate Dean, School of Business
  • Undergraduate Student Research Coordinator

Academic Qualification

  • 2009 – 2013: Doctor of Philosophy in Business Administration (Marketing Option) – University of Nairobi
  • 2000 – 2002: Master of Business Administration (Marketing Option) – Kenyatta University
  • 1995 – 1999: Bachelor of Education (Arts)- Maths/Economics – Kenyatta University

Profile

A Senior Lecturer of Marketing Management with 19 years of academic experience focused on teaching, research, and outreach. His rich background in marketing research and practice is complemented by previous experience as a Business Development Manager. A mentor to students and a supervisor of student research work at Ph.D., Masters and Undergraduate levels. He has supervised 2 Ph.D. students to graduation and also supervised 68 masters students to graduation.   He has published in distinguished scholarly journals and has a kin research interest in Buyer Behaviour.

Selected Publications: Books, Refereed publications & Non Refereed publications

Research Interest

  • Buyer Behaviour
  • Digital Marketing
  • Service Marketing
  • Consumer Purchase Intentions
  • Brand management
  • Market research

Current Research Project(s)

  • Involved in development of a PhD. in Management Curriculum

Thesis

  • The Influence of Service Quality, Corporate Image and Customer Satisfaction among University Students in Kenya.

Conferences & Chapters

  • Edward Owino, Ph.D. Service Quality and Customer Satisfaction in Kenyan Higher Education (2024), ELIVA Press. https://www.elivabooks.com/en/book/book-1430730306
  • Edward Owino, Ph.D. & Kennedy Ogollah, Ph.D., (2015) Economics For Insurance: Principles and Practise, College of Insurance, Kul Graphics Ltd, Nairobi. ISBN 978-9966-149-11-4.
  • 2023: Presenter at the School of Business Annual Research Conference (SOBARC) III. Mokua, J. K., Mwanzia, M. & Owino, E. (2023). ‘‘Role of Social Media in Stakeholder Engagement in Universities in Kenya’’.
  • 2022: Presenter at the at the Inter Disciplinary Conference on Innovations and Sustanability. Mwanzia, M., Owino, E. & Ntara, C., The Impact of Corona Virus on Economic Growth: Was Africa caught flatfooted? The Conference theme was “Leveraging on Innovations ato Achieve Sustainable Development Goals”. 11th-12th October 2022. Kenya School of Monetary Studies
  • 2022: Presenter at the SOBARC II Conference. Awuor, T. & Owino, E., Digital Marketing and Consumer Purchase Intention in the Automotive Industry in Nairobi, Kenya.
  • 2022: Paper presented at the SOBARC Conference. Muiruri, J., Mutiso, S. & Owino, E., Influence of Blockchain Technology on Sustainable Supply Chain Performance of Multinational Corporations in Kenya.
  • 2021: Global Development Finance Conference in Johannesburg South Africa 16th-17th November 2021. Panel Chair for the Session with the Theme: Financial and Development Economics.

Research Grants

  • 2013: Assistant Researcher from KCA University in a Grand Writing entitled “Constructs of Successful and Sustainable SME Leadership in East Africa”, Investment Climate and Business Environment Research Fund Research Report (ICBE-RF). Funded by ICBE TrustAfrica & IDRC, No. 79/13, 7-56.

Research Quality

  • Citation counts: 332
  • h-index         : 8
  • i10-index      : 8

Teaching (Learning Environment)

  • On average, my student’s evaluation score for the last three years stands at 82%. I purpose to improve this score by adopting and implementing innovative teaching methods to enhance learning. More recently I have adopted a flipped classroom approach, allowing students to learn content at home and engage in collaborative activities. I use Project-Based Learning to encourage research, collaboration, and real-world problem-solving. I apply case studies and gamification to motivate students and enhance engagement. I have integrated the use of technology in my teaching approach by adopting the use of Virtual Campus tools, which provide interactive learning experiences. To embrace collaborative learning through group work, teamwork and critical thinking. My teaching philosophy is centered on inquiry-based learning, encouraging active listening, research, and discovery, promoting a deeper understanding of the subject matter.

Research Environment

  • Volume of research output: 25 papers
  • Funding income: USD 81,850
  • Reputation of the research: Referred journals

International Outlook

  • I have co-published with colleagues, postgraduate students and international collaborators.

Social Media and Academic Networking Tools

Dr. Edward Owino PhD,
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